At first glance, the glass appears completely frozen over, with only a faint glimpse of the mountain visible behind the ice. But as people move closer, the magic happens—the ice reacts to their movement, gradually melting away to reveal the products inside.

This installation isn’t just about showcasing products; it’s about creating a moment of surprise and interaction, blending technology, design, and storytelling to bring the Victorinox brand to life in an unexpected and engaging way.