In Passeig de Gracia, the facades of these buildings turns into a massive digital canvas where architecture and art come together, grabbing the attention of everyone passing by. Custom content was designed not just to complement the structure but to transform it into a dynamic and immersive experience.
PROJECT INFO
The tailormade window displays are created with care of each building's distinct architecture. NEWAPE created both the architectural design and the digital content together for a joint immersive experience.
